Looking back, I realize I have been making these distinctions for a long time, just not realizing it: why I was glad I didn’t write an app like “iFart” even if it made a lot of money and why working on projects that I perceive no value irritates me like crazy. The thought of course had been crystallized by the book I have been reading: Daniel H Pink’s “Drive”, I haven’t finished it yet, but its a great read so far on what motivates people to do what they do. Something I can look back in my later years and be proud of, not because it would help my career but because I would have made a difference (in as significant a way as a web programmer can I guess) and people would use it. I was really trying to work on something valuable. However, I realized for that at the core, I didnt really care for the rev model immediately.
Usually these are answered by either “well, there is slot for an ad here…” or “We’ll increase user engagement by x “. Trying to pitch a concept to a friend of mine recently, our conversation moved towards revenue models. Its fascinating to see the camps erected on either sides of these debates. And you have these interesting conversations around things like ROI on User Experience, the importance of time invested in design vs the need for getting features out of the door quickly, the love/hate feelings towards 300×250 ads of dancing polar bears on our sites. I am closer to product development now which is great and gives me a new look at how some of the things we build get concepted. Things were a lot clearer when you executed on someone else’s plan. Sometimes I still struggle with the amorphous nature of this position. Off late I have been involved in more R&D/labs/prototypes kinds of projects ever since my move to the UX Technologist position.
#IFART REVENUE FULL#
This is my first full time job and as those go, not particularly shabby. I have been working for Comcast Interactive Media for over 5 years, thats a lot by some measures and barely anything by others. The auction is set to end on March 11, 2011.įor media inquiries, contact Joel Comm at 97, x401 or via email to. The reserve is currently set at 2.5 time earnings with a buy-it-now price set to $1,000,000. The iFart auction page at eBay features full description of the intellectual property that is up for sale. Apple has since stopped approving apps in this category, but iFart remains a crowd-pleaser, consistently remaining in the top 100 of the App Store entertainment category for the duration of its existence.Ĭomm also knows iFart would be a perfect acquisition for an individual who wants to own a piece of iFart history as a trophy for their collection. This auction will provide the right buyer with a once-in-a-lifetime opportunity to own a piece of iPhone history."Īmong the other impacts created by iFart was the subsequent release of nearly two hundred copycat novelty apps released in the App Store.
It is time to pass the iFart baton to a company or individual that desires to take it to the next level. "After more than two years of success, my company is focusing on our performance marketing agency. "iFart has been an unlikely success story that continues to pay dividends," said Joel Comm, creator of iFart and CEO of Digital Future, Inc. Now, the entire iFart intellectual property, including the iPhone and iPad application, all raw code, graphic design, website and proprietary technology is up for bid at eBay. It continues to receive attention as big-name celebrities air their delight at using the app. A firestorm of controversy continued surrounding the app as people debated whether Apple should have allowed a novelty app like iFart in the store in the first place.ĭespite controversy and criticism, iFart has earned its placed in Apple history as the definitive novelty app. Stories of its great success became international headlines in tech blogs and mainstream news. Initially released in the App Store in December 2008 after much controversy, iFart became an instant hit, shooting to the #1 spot. LOVELAND, Colo., Ma/PRNewswire/ - After more than two years of making headlines and generating millions of laughs around the world, the creators of the iFart Mobile app have placed the #1 iTunes App Store application, associated website and all rights to the brand on eBay in a first-of-its-kind auction.
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